Made It with Connor Tomkies

This episode is sponsored by Daily Body Coach

Anthony Ng Monica started his first business at age 12, exited a global e-commerce SaaS company after more than a decade, and now helps post-exit founders use health as a competitive advantage. In this episode, Anthony breaks down what it really takes to build, pivot, sell, and start again—this time with health, longevity, and energy at the center.

Connor and Anthony discuss the realities of long founder journeys, navigating painful co-founder breakups, selling during COVID, and why motivation is a terrible strategy for both business and fitness. Anthony also shares how Daily Body Coach grew to seven figures, why accountability beats willpower, and how founders can design systems that make health effortless rather than exhausting.

This conversation is a candid look at entrepreneurship across decades—and why your body might be the most important asset you own.

Chapter Titles

[00:00] Exiting SaaS & Using Health as Leverage
[00:26] Starting Businesses at 12 and Early Sales Lessons
[03:23] The SaaS Company Anthony Built and Sold
[04:15] Early Product Failure and Monetization Reality
[08:21] Selling Before Building and Landing Tesco
[10:25] Daily Body Coach Sponsor Segment
[12:01] Iteration, Pivots, and Long Founder Journeys
[13:45] COVID Growth, Asymmetric Insight, and Timing the Exit
[16:00] Co-Founder Breakups, Equity, and Going Solo
[18:20] The Health Wake-Up Call That Changed Everything
[21:00] Systems Beat Motivation in Fitness and Life
[24:30] Launching and Scaling Daily Body Coach
[27:00] Hiring for Urgency, Culture, and Ownership
[37:30] The Hardest 24 Hours of Anthony’s Career
[43:15] Longevity, Lifestyle Design, and What Comes Next

Anthony's Stuff:

Website: https://www.dailybodycoach.com/
LinkedIn: https://www.linkedin.com/in/anthonyngmonica/

My Stuff:

Podcast: https://www.madeitpod.com/
Website: https://www.connortomkies.com/
X: https://twitter.com/ConnorTomkies
LinkedIn: https://www.linkedin.com/in/connortomkies/